Germanicos is the strength of Australian tailoring
In the year 1999 John Tellis (Founder of Germanicos) was an international trade agent, he met an entrepreneur in Portugal who had a dream to build the biggest Bespoke Tailor made factory in the world. The tailor from Portugal took on the services of John Tellis to find him designer labels around the world he could stitch bespoke suits for. In less than one year John Tellis had found labels in fifteen countries that were having their suits and shirts made in Europe with him.
With ever increasing volumes of fabrics being ordered by the group that was formed, John Tellis decided it was time to cut out the fabric merchants & Middle Men. He decided to go directly to the Mills in Italy and England to buy fabric as a group and use the volume to drive the cost down. This was a great move which reduced the cost of the high class fabrics substantially.
With Bespoke tailors dwindling in Australia and retailing their suits at between $3,000 to $6,000, John Tellis quickly realized there was an opening in the marketplace to offer high grade European cloth and bespoke make but at a price point of between $990 - $2,750 utilizing the massive buying power he had achieved with the export of the suits to fifteen countries. This is how Germanicos Bespoke Tailors was born in 2004 in John Tellis’ home town of Melbourne.
What he envisioned was a full-service bespoke tailoring trade reminiscent of Savile Row, London, where cloth for a suit was said to “be spoken for” by individual customers. He had noticed the fly-by-night snipers coming out of Hong Kong and Bangkok , purveyors of cheap suits posing as bespoke, and wanted to create world-class, tailor-made garments at transparent and fixed prices.
After enlisting the help of his brother, Michael, John opened his flagship studio in Little Collins Street, Melbourne, followed by a successive store in Sydney.
By 2009, he was offering traveling service in Perth and Brisbane, giving Germanicos a foothold in all of Australia’s major hubs.
Today, Germanicos has services in Canberra, Adelaide and Tasmania and exports to fifteen different countries. With new stores slated for New York and Tokyo, there’s no denying the staying power that John has established with the Germanicos brand.